Use case · Creator X-ray
Creator X-ray: which videos broke out, and why
Creator X-ray shows which of a creator's videos did far better than their usual, and the formats behind them. Take a screenshot of a profile grid on TikTok, Instagram or YouTube, or paste a profile link. A vision model reads the views printed under every video; code then measures each one against the creator's median, flags the outliers and groups them into formats you can make next.
Key takeaways
- The usual is the median views of the creator's unpinned videos, so one viral hit doesn't skew it.
- Each video gets a multiple of the usual; the big multiples are the outliers.
- When the follower count is in the screenshot, views per follower are measured too.
- Screenshots are read in memory and never stored.
- Every plan has a monthly allowance of X-rays, including a small one on Free.
Three ways in
| Input | Works with | Notes |
|---|---|---|
| A screenshot of the grid | TikTok, Instagram, YouTube and any grid that prints views | Scroll and add more screenshots for more videos; read in memory, never stored |
| A profile link | YouTube; Instagram business and creator accounts and TikTok when those sources are connected | YouTube reads the last 30 uploads through the official Data API |
| The browser extension | Chrome, Edge and Brave | Captures the visible tab when you click it; it never scrolls, clicks, posts or logs in |
How it measures
- The usual: the median views of the unpinned videos. Pinned videos are set apart because creators pin their hits.
- Multiples: each video's views divided by the usual. A video at many times the usual is an outlier.
- Views per follower, when the profile header with the follower count is in the shot.
- Consistent or one hit: whether the creator's views are steady or rest on one video.
- Formats: the outliers grouped by what they do (for example "surreal brand ad" or "process clip"), each matched to a Motion format you can make.
When a platform doesn't say which videos are pinned, the X-ray adds a clearly labelled estimate instead of a usual, and never flags an outlier against it.
What it doesn't do
Creator X-ray reads the public numbers you can already see on a profile. It never logs in to the platforms and doesn't download anyone's videos for an X-ray. To follow a video you found, use make it like this video; to see a whole niche, run Trend Radar.
Frequently asked questions
What is an outlier video?
A video with many times the creator's usual views. Outliers show which ideas worked beyond the creator's own audience.
Do I need the creator's login or permission?
No. The X-ray reads the public numbers you can see on the profile, from your screenshot or a profile link.
Are my screenshots stored?
No. They are read in memory to make the X-ray and never stored.
How many X-rays can I run?
A monthly allowance on every plan, including a small one on Free. The pricing page lists each plan's number.
Can I make a video from the result?
Yes. Each format found comes with a matching Motion format, so you can start a video in that style for your own product.