Use case · Releases
A feature announcement video for every release
A feature announcement video shows existing users one new thing working, in 30 to 60 seconds. Most teams skip it because recording and editing take longer than writing the release notes. With ViralDub you paste the page where the feature lives and a sentence about it, and get a narrated clip back in minutes, in every language your customers use.
Key takeaways
- Users already know your product; skip the intro and open on the new feature.
- 30–60 seconds is enough for one feature. Ship one video per feature, not one per quarter.
- Reuse it everywhere: changelog, in-app announcement, email, LinkedIn, X and the help article.
- Make language versions with a native voice-over so every market hears about it.
- Motion turns a release brief into an animated announcement when the UI isn't ready to film.
A simple structure for release videos
| Scene | Time | Voice-over |
|---|---|---|
| Headline | 0–5 s | "New in [Product]: [feature] is live." |
| Why | 5–15 s | "You asked for a faster way to [job]. Here it is." |
| Show it | 15–37 s | Two or three steps, each ending on the result |
| Where to find it | 37–45 s | "Open [screen] and press [button]. It's on every plan." |
Where a release video earns its keep
- Changelog entry: the video at the top, two lines of text under it.
- Release email: a thumbnail with a play button that links to the changelog.
- In-app announcement: a short loop of the feature in use, shown to people who'd use it.
- Help article: the same clip next to the written steps, so readers can see the path.
- LinkedIn and X: uploaded natively with captions, the link in the first comment.
- 1
Point to the feature
Paste the URL where the feature lives (logged-in pages need Pro).
- 2
Write one sentence
"Announce the new CSV import: show uploading a file and the mapped columns."
- 3
Pick 30–60 seconds
Add captions for social and an upbeat voice.
- 4
Post it everywhere
Changelog, email, in-app banner and native social uploads.
Frequently asked questions
How long should a feature announcement video be?
30 to 60 seconds for one feature. Existing users want to see it working and know where to find it.
Where should I post a feature release video?
In the changelog, the release email, an in-app announcement, the related help article, and natively on LinkedIn and X with captions.
Can I make a release video before the feature ships?
Yes, with Motion. Describe the feature and upload mockups or screenshots, and ViralDub animates them with a voice-over.
How do I make the same announcement in other languages?
Run the walkthrough again with another narration language, or use one-click translation on a Motion video (Pro and Agency).