Free tool
Explainer and demo video cost calculator
This calculator compares the monthly cost of product demo videos made three ways: by someone on your team, by an agency or freelancer, and with ViralDub. Set the length, number of videos and languages. The in-house and agency figures use assumptions you can change to your own quotes; the ViralDub figure uses the live plan prices and credit rules.
Your assumptions (example values, replace them with your own quotes)
ViralDub figures use the current plan prices and credit rules from the pricing page. The in-house and agency figures are only as good as the assumptions above.
Check the ViralDub number on your own product: your first walkthrough and Motion video are free, no card needed.
Make it a video, freeWhat drives the cost of a demo video
- Finished minutes. Scripting, filming and editing scale with length. A 3-minute video is rarely three times the work of a 1-minute one, but it's close.
- Revisions. Each review round adds hours in-house and fees with an agency.
- Languages. Every extra language needs a translated script and a new voice-over, and often new captions.
- Updates. When the interface changes, a recorded demo goes stale and must be redone.
- Style. Custom animation, illustration and on-camera presenters cost far more than a narrated screen demo.
How the ViralDub figure is calculated
| Video type | Credits | Notes |
|---|---|---|
| Walkthrough, Standard capture | 1 per finished minute | Minimum 2 per video |
| Walkthrough, Smart capture or logged-in app | 1.5 per minute | Pro and Agency |
| Motion, Standard | 7 per minute | Minimum 5 per video |
| Motion, Pro | 24 per minute | Minimum 17; Pro and Agency |
| Motion translation | 0.5 per minute | One-click; Pro and Agency |
Frequently asked questions
How much does a product demo video cost?
It depends on who makes it. In-house, it's the hours of the person scripting, recording and editing. Agencies usually quote per finished minute. With ViralDub, a 1-minute walkthrough uses 1 credit, and plans start at $29 a month for 20 credits.
Why is an AI demo video cheaper?
The agent does the recording, scriptwriting, voice-over and editing in minutes, so there are no hours to pay for. You still review the result before publishing.
Is an agency worth it for a demo video?
For a flagship brand video with custom animation or a filmed presenter, often yes. For frequent product demos, feature releases and language versions, the cost per video adds up fast.
Does the calculator include translations?
Yes. Set the number of languages. In-house and agency estimates add a voice-over per extra language; ViralDub uses a new walkthrough per language, or a 0.5-credit-per-minute translation for Motion videos.