Use case · Launch
Make your Product Hunt launch video in minutes
A Product Hunt launch video should show the product working in the first 5 seconds, explain the one thing that's new in 30 to 60 seconds and end on your link. ViralDub makes it from your website: either a narrated walkthrough of the real product or a motion-graphics teaser built from your brand, with captions burned in for muted autoplay.
Key takeaways
- Keep it to 30–60 seconds and show the product before any logo.
- Burn in captions: many visitors watch the gallery with the sound off.
- Make two versions from one brief: a walkthrough for the gallery and a 15–30 s teaser for X and LinkedIn.
- Square (1:1) and vertical (9:16) Motion exports cover the social posts around launch day.
- Launching before your site is live? Motion works from a PDF one-pager and screenshots.
What makes a launch video work
- The new thing, fast. State what's launching in the first sentence. Hunters scroll a full page of launches.
- Real screens. Upvoters trust what they can see working more than claims.
- One call to action. "Try it free at…" or "We're live on Product Hunt today". Pick one.
- Captions. Product Hunt galleries, X and LinkedIn all autoplay muted.
Two ways to make it with ViralDub
| Walkthrough | Motion | |
|---|---|---|
| What you give | Your website or app link and a brief | A brief, plus your website or a PDF and screenshots |
| What you get | The agent presenting your live product, narrated | Animated scenes in your brand colours with voice-over or music |
| Best for | Gallery video, homepage | Teasers, social posts, products not live yet |
| Formats | 16:9, 1080p | 16:9, 9:16, 1:1, up to 4K on Pro |
| Typical time | 4–6 min for 60 s | 8–10 min for 30 s (Standard) |
- 1
Write a two-sentence brief
"We're launching X on Product Hunt today. Show how a [user] does [job] in under a minute."
- 2
Pick 45 seconds and a voice
Upbeat voices suit launches. Add captions.
- 3
Make the teaser too
Run the same brief in Motion at 15–30 seconds in 9:16 for Reels, Shorts and X.
- 4
Upload natively
Put the walkthrough in the Product Hunt gallery and post the teaser natively on social, with the link in the first comment.
Frequently asked questions
How long should a Product Hunt video be?
30 to 60 seconds. Show the product within 5 seconds and end with one call to action.
Do I need a video to launch on Product Hunt?
It's optional, but a short demo in the gallery shows visitors the product without leaving the page, which helps them decide to try it.
Can I make a launch video before my product is live?
Yes. ViralDub Motion builds a video from a pitch deck or one-pager (PDF) and screenshots, placing your images in device mockups.
What format should a Product Hunt video use?
Product Hunt galleries take a YouTube link, so upload a 16:9 version to YouTube first. Use 9:16 or 1:1 versions for social posts around the launch.