Free tool · Script length

How many words are in a 30-second script?

A 30-second script is about 73 words of English read at a conversational pace, the speed most demo and explainer voice-overs use. A calm tutorial voice fits about 62 words and an upbeat ad read about 84. That is the right size for a launch teaser, a feature announcement or a 30-second ad. Paste your own script below to time it.

Script length calculator
Spoken length
31 s
77 words · 357 characters · 147 words per minute

A 30 s video holds about 73 words of narration at this pace. Your script is 4 over. Cut a sentence or pick a longer video.

Have a script that fits? ViralDub films your product, voices this script in any of 22 languages and syncs the captions.

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Words in a 30-second script, by pace

English narration in 30 seconds
PaceWords per minuteWords that fitSounds like
Calm12562Tutorials and onboarding
Conversational14773Product demos and explainers
Upbeat16984Ads, teasers and launch videos

A 30-second script in other languages

Conversational pace
LanguageFits in 30 s
English, French, Swedish, Turkish, Arabic, Hindi and more73 words
Spanish, Italian, Portuguese75 words
German, Dutch, Finnish, Polish, Russian63 words
Japanese, Korean, Chineseabout 192 characters
All 22 languages and three paces are in the calculator above. Rates are the ones ViralDub's director uses to time narration to shots.

What fits in a 30-second video

For a launch teaser, a feature announcement or a 30-second ad, plan a 4-second hook, a 6-second promise, one feature for about 14 seconds and a 6-second call to action. At about 15 words per spoken sentence, 73 words is roughly 5 sentences. Leave about a tenth of the time silent so each screen lands: aim for about 66 words rather than 73.

Frequently asked questions

How many words is a 30-second voice-over?

About 73 words of English at a conversational pace, between 62 and 84 depending on how calm or upbeat the read is.

Is 73 words too many for a 30-second video?

It fills every second. Most scripts read better at about 90% of the limit, around 66 words, so the visuals get a short pause after each line.

How many words in a 30-second script in Spanish or German?

About 75 words in Spanish and 63 in German at a conversational pace. German narration is usually read a little slower and uses longer words.

How do I make my script fit?

Cut adjectives and repeated points first, then merge two short sentences into one. If it still runs long, drop a feature: three well-shown features beat five rushed ones.

Other script lengths

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