Free tool · Script length

How many words are in a 15-second script?

A 15-second script is about 36 words of English read at a conversational pace, the speed most demo and explainer voice-overs use. A calm tutorial voice fits about 31 words and an upbeat ad read about 42. That is the right size for a social teaser, a bumper ad or the hook of a Reel or Short. Paste your own script below to time it.

Script length calculator
Spoken length
31 s
77 words · 357 characters · 147 words per minute

A 15 s video holds about 36 words of narration at this pace. Your script is 41 over. Cut a sentence or pick a longer video.

Have a script that fits? ViralDub films your product, voices this script in any of 22 languages and syncs the captions.

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Words in a 15-second script, by pace

English narration in 15 seconds
PaceWords per minuteWords that fitSounds like
Calm12531Tutorials and onboarding
Conversational14736Product demos and explainers
Upbeat16942Ads, teasers and launch videos

A 15-second script in other languages

Conversational pace
LanguageFits in 15 s
English, French, Swedish, Turkish, Arabic, Hindi and more36 words
Spanish, Italian, Portuguese37 words
German, Dutch, Finnish, Polish, Russian31 words
Japanese, Korean, Chineseabout 96 characters
All 22 languages and three paces are in the calculator above. Rates are the ones ViralDub's director uses to time narration to shots.

What fits in a 15-second video

For a social teaser, a bumper ad or the hook of a Reel or Short, plan a 3-second hook, one visible result for about 8 seconds and a 4-second call to action. At about 15 words per spoken sentence, 36 words is roughly 2 sentences. Leave about a tenth of the time silent so each screen lands: aim for about 32 words rather than 36.

Frequently asked questions

How many words is a 15-second voice-over?

About 36 words of English at a conversational pace, between 31 and 42 depending on how calm or upbeat the read is.

Is 36 words too many for a 15-second video?

It fills every second. Most scripts read better at about 90% of the limit, around 32 words, so the visuals get a short pause after each line.

How many words in a 15-second script in Spanish or German?

About 37 words in Spanish and 31 in German at a conversational pace. German narration is usually read a little slower and uses longer words.

How do I make my script fit?

Cut adjectives and repeated points first, then merge two short sentences into one. If it still runs long, drop a feature: three well-shown features beat five rushed ones.

Other script lengths

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