What we measure in a reference video

Paste a video you love, and ViralDub makes an original one for your product that moves the same way. The reference is measured, not just described.

What is measured from the video itself

• Where it cuts: every shot change, found frame by frame.
• How long its shots are: the typical shot, the long ones, and cuts per minute.
• The hook: how long the first shot lasts.
• Its colours: the palette, taken from its own pixels.
• A frame from each shot: what kind of shot it is, how it is framed and how the camera moves.
• Its type and captions, read from those frames: where text sits, how big and heavy it is, its case and colour, its backing, how many words are on screen and how they animate.

What is read from it

• The hook, and the beats with their timing.
• The pacing, the captions, the sound and the transitions.
• The call to action, and why the video works.
• The closest of our 14 formats.

How it is used

Your video gets these as targets: the storyboard follows the beats and rhythm, and the designer and the reviewer see the reference frames. When your video is done, its rhythm is compared with the reference's. The words, the footage and the story are yours.

When no copy of a reference can be fetched, it is read from what the model sees instead, which is less precise. Uploading the file always allows the full measurement.