What a footage edit is

A footage edit is a video made of real moving clips, the way a documentary or news Short is cut. Choose the format "Footage edit (real clips + kinetic text)" in the Studio.

How it is built

• Every scene is built on clips that move: real moments of the people, events and products your story names, b-roll of places and actions, or footage of your own product.
• Each scene has two to four shots, and each shot cuts in on a word of the voice-over, so the picture changes when the story does.
• Headlines, names, numbers and labels animate over the playing footage, with a soft darkening behind the text where the picture is busy.
• Several shots of one event (a keynote, an interview, a launch) come from the same source video.

The usual structure

• A cold open: the most striking real moment, cut fast, with the question on screen.
• Context: who and where, with name tags over the footage.
• Escalation: quick shots that raise the stakes.
• The turn: the reveal on its own clip, held a beat longer.
• The payoff: the lesson over a last strong shot, then your call to action.

When to use it

Footage edits suit stories about real people, companies, launches and events: how a company started, what happened at a launch, the story behind a number. For a product nobody has filmed yet, a motion-designed format with your screenshots works better.

Every real clip and photo is credited on screen and under the video.