Video lengths and your plan's limits

Choosing a length

Pick one of the preset lengths, or choose a custom length and type it the way you'd say it: "45 s", "2:30" or "3 min". Any length from the minimum to your plan's limit works.

Each kind of video has its own limit

• Product demos and voice-overs for your own videos.
• Motion videos (Shorts, Reels, ads, explainers and decks).
• How-to videos, which can run up to an hour at most on any plan.

The limits depend on your plan; the pricing page shows each plan's limits. If you type a length over your plan's limit, the Studio says so and shows you the plans that include it.

Shorter is fine

• A product demo that comes out shorter than asked is billed at the shorter length.
• A how-to's length is an upper limit: it is filled by what there is to teach, and you pay for the length delivered.

Picking the right length

• Ads and social videos: short, with the point in the first seconds.
• Homepage demos: long enough to show the main job done once.
• How-to videos: as long as the tasks need, split into chapters.