Formats: listicle, before and after, data story and more

A format is the structure your video follows: what each part does and how long it runs, how fast the edit moves, the kind of hook, how captions read and which pictures carry it. Your words and your product fill it.

The 14 formats

• Problem → solution ad: the pain your buyer knows, your product fixing it, one proof, one offer.
• Creator-style hook + demo: a scroll-stopping line like a creator would say, then the product shown fast.
• Listicle (3-5 things): "5 ways to…" with a counter, the best item last.
• Before / after: the old way and the new way, side by side or back to back.
• Myth vs fact: two or three beliefs your audience holds, busted, with your product as the proof.
• Data story: one striking number, why it is true, what to do about it.
• Quick tutorial: how to do one thing in a few steps, on the real screens.
• Case study: a customer's situation, what they did, the measurable result.
• Launch teaser: build curiosity, reveal the product, give the date or the link.
• Footage edit (real clips + kinetic text): a documentary or news-style edit made of real moving clips.
• Founder story: why you built it, the struggle, and the product as the answer.
• Old way vs new way: a side-by-side race between the usual way and your product, with no competitor names.
• Reaction-style: a relatable reaction to a common frustration, then the fix.
• Product demo: the painful workflow, the result, then a few steps on the real product.

Automatic

Choose Automatic and ViralDub picks the structure from your brief, the length and the shape of the video.

Good to know

• Each format has a usual shape (vertical for most social formats, landscape for data stories and demos), and you can change it.
• Proof and numbers come only from your own material or a named source. A format never invents a figure.
• Trend Radar and Creator X-ray point to formats that are working in your niche, with a button to make one.