Which links and uploads work as a reference

Links

• YouTube: paste the link to a video or Short.
• TikTok, Instagram and other video sites: paste the link. The video is fetched when the platform allows the download. Some posts ask for a login; if so, you are told, and you can upload the video instead.

Uploads

You can always upload the video file. An uploaded reference, and what was read from it, is private to your account.

How much is analysed

Only the first three minutes of a reference are analysed. For a longer video, the opening is what counts: that is where the hook and the rhythm are set.

Allowance

References count against a monthly allowance on your plan, from the Starter plan up. The free plan doesn't include references. A reference that fails to analyse is given back.

Tips for a good reference

• Pick a video in the shape you want: a vertical Short for a Short, a landscape explainer for an explainer.
• Pick one whose rhythm and look you want, not only its topic.
• Short, tightly edited videos give the clearest targets.